About Us


Who we are?
We at CHIYO are an eclectic bunch of design enthusiasts. Our Captain, Mridu Jain is a Jewelry & Lifestyle Accessory Graduate from the National Institute of Fashion Technology (NIFT), India.
She has got all shades of experience covered as a training student at STS Thai Gems Bangkok, designer at Amrapali Jewels Jaipur, Jewelry & graphics oriented free-lance projects, design mentor at Indian Institute of Gem & Jewelry (IIGJ-India). Mridu finally started her dream project- her designer jewelry label: Siddhaa in the year 2014.
Siddhaa evolved into a chic, cheerful and classier design label- CHIYO in the year 2021.

Interested to know, what all do we sell?
CHIYO is goal oriented towards creating exclusive jewellery, which is chic, luxurious yet affordable. It is our mission to create timeless jewels which excites and never goes out of vogue. Chiyo is for all those who are young at heart and appreciate art. For those who love to be unique and enjoy the limelight. Chiyo invites under one roof – People who love to set a trend rather than following one.

Currently we have on our shelves: Earrings, rings, cufflinks, neckpieces, anklets, unisex buttons, quirky rakhis, bookmarks, kid’s jewelry and more.

Where are we located?
We have our Design HQ in Mumbai, the fashion capital city of India.
However we ship worldwide from our website www.chiyoindia.com.

How long have we been in business?
Having our brand officially registered in the November 2014, we stand as young entrepreneurs. To match up to our business age, we strive to keep our designs also crisp & perky. However we have in our basket- polished skills and expertise from diverse fields & geographical locations, which is quite evident in our design language.

So what exactly is our clientele like?
Our clientele includes working women to homemakers, traditional people to the trend setters, common janta to celebrities. We have had an honor to see a big bunch of celebrities, such as: Shilpa Shetty, Malaika Arora Khan, Sunny Leonne, Kajal Agarwal, Sana Khan, Radhika Apte, Prachi Desai, Drashti Dhami, Karishma Tanna, Mawra Hocane, Ruhi Singh, Sonali Raut, Sonarika Bhodaria, Srishti Rana, Sumona Chakraborty, Urvashi Rautela, etc sizzling in CHIYO.

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